THE UNSEEN JOURNEY

Director: Nick Mason

We filmed this commercial on the volume stage at NANT. Taking direction from conversations with people living with an MPN, AI turned their words into imagery inspired by symptoms in real time, depicting their hidden, nuanced journeys.

Myeloproliferative neoplasm (MPN) symptoms can be subtle and change over time, making them hard to describe and track. But through the power of generative artificial intelligence (AI), we can now open a window into The Unseen Journey of people living with MPNs and bring the physical and emotional toll of their symptoms to life.

Full campaign here https://www.theunseenjourney.com/